Monvic Consulting SL brings decades of executive leadership across global consumer goods, beverages, and retail to help ambitious companies grow, transform, and govern better.
Schedule a ConsultationFounded in Barcelona in 2014, Monvic Consulting SL is built on a simple principle: the best strategic advice comes from people who have run large businesses themselves. Our founding partner, Luis Bach, brings over 30 years of executive and board-level experience across global FMCG, beverages, retail and manufacturing.
From leading Orangina Schweppes as Chairman & CEO, to 15 years at Bacardi, to chairing boards at Stock Spirits Group, Refresco and Samson & Surrey — we bring hard-won, real-world perspective that pure strategy consultancies simply cannot replicate.
Every engagement is measured against concrete business outcomes, not deliverables alone.
We embed with your teams and share accountability for the recommendations we make.
Our advice is grounded in data, rigorous analysis, and sector-specific experience.
Over 45 years of executive and board experience in global consumer goods and beverages. Career spanning Martini & Rossi Group (1978–1992), Bacardi (15 years as Regional Director Europe, MENA & India), and Chairman & CEO of Orangina Schweppes (2007–2014).
At Martini & Rossi, held successive Managing Director roles across Portugal (1982–85), Brazil (1985–88), Latin America (1988–90), and France (1990–92) — building deep international general management experience across four markets on three continents.
Current board mandates: Chairman, Stock Spirits Group (Warsaw & Luxembourg) · Board Member, Grupo AGORA (Zaragoza) · Board Member, Teresa Carles Holdings (Apr 2026–present). Former chairman at Refresco and Samson & Surrey; board roles at TOUS Jewelry, Telepizza, Coveris Group, Daler-Rowney, and Suntory Holdings.
We focus on the areas where C-suite and board-level experience makes the greatest difference.
Independent board membership, chairman roles, and governance advisory — bringing operational rigour and strategic challenge to boards of mid-cap and large-cap companies across Europe.
Long-range strategic planning, competitive repositioning, and portfolio optimisation — grounded in the realities of execution, not just theory.
Deep sector expertise spanning spirits, soft drinks, food, retail, and jewellery. Route-to-market design, brand strategy, and commercial model transformation for FMCG and retail businesses.
Market entry strategy and geographic growth roadmaps across Europe, the Americas, Middle East and Asia — built on first-hand experience running multi-regional P&Ls.
Commercial due diligence, integration planning, and post-merger value realisation. Hands-on support from deal evaluation through to full organisational integration.
Executive coaching, leadership team alignment, and organisational change management — helping companies build the capability to deliver their strategy.
A cross-section of board roles and executive engagements spanning three decades.
Served as Chairman & CEO of Orangina Schweppes from 2007 to 2014, leading the group through a strategic transformation of its brand portfolio, route-to-market model, and international footprint ahead of its acquisition by Suntory.
Serving as Chairman of the Board of Stock Spirits Group (Warsaw & Luxembourg) since September 2023, providing strategic oversight and governance to one of Central & Eastern Europe's leading spirits producers.
Served as Chairman of the Supervisory Board at Refresco (Rotterdam) from 2018 to 2022, supporting the company's growth into one of the world's largest contract manufacturers of soft drinks and waters.
Serving as Board Member of Teresa Carles Holding since April 2026, contributing strategic and governance oversight to one of Spain's leading plant-based restaurant and food brands.
Barcelona, Spain
luis.bach@monvicconsulting.com
+34619702761